What Being a Roofer Actually Means (At Least to Me)
- Jim Armstrong
- Jun 11
- 2 min read
You ever try patching a roof in 95-degree heat with your boots sticking to the shingles?
How about ripping old plywood out of a house that hasn’t seen a proper repair since Reagan was in office?
Yeah — that’s roofing. Or at least it is the way I’ve done it.
Being a roofer is not what most people think. It’s not just climbing a ladder and laying shingles. It’s not just swinging a hammer and collecting checks. It’s problem-solving. It’s pressure.
It’s people calling you in the middle of the night because water’s pouring through their ceiling and they don’t know who else to call.
And honestly? That’s why I still do it.
I started Armstrong Roofing LLC because I was tired of seeing people get taken advantage of — plain and simple.
One job in particular pushed me over the edge.
Lady in Dresher, mid-60s, living alone. Calls us because her roof was “just replaced last year,” but it’s leaking already. I get up there and... wow. Someone nailed down new shingles right over rotten decking. No underlayment. No flashing around the chimney. Just... garbage.
She paid $14,000.
That’s when I knew — there are too many people out here calling themselves “roofers” who have no business touching someone’s home. That’s a sacred space. If you don’t treat it that way, you shouldn’t be in this trade.

Some days, I’m the guy doing the job. Other days, I’m the guy getting the call from a homeowner who’s scared, frustrated, doesn’t know where to start.
Like last month — Upper Dublin, windstorm took off half this guy’s ridge vent and left the attic exposed. He called four roofers before us. Two didn’t show. One said “next week.” The other quoted him $12K without even climbing up.
I showed up, climbed the roof, showed him pictures, gave him options — real ones. Not scare tactics.
We ended up doing:
Ridge vent replacement
Re-flashing two skylights
...for less than half the price. And he’s already sent us three referrals since.

You know what I’ve learned after 15+ years as a roofer?
People don’t remember the pitch. They remember how you made them feel when they were overwhelmed.
They remember if you answered the phone.
They remember if the leak came back.
And most of all, they remember if you were straight with them.
So no, I don’t see myself as just a roofer.
I’m the guy they call at midnight during a thunderstorm. I’m the guy crawling through attic insulation trying to track a drip. I’m the guy triple-checking the pitch of the gutter because if I don’t, water’s going in the basement.
If you want a roofer who does the job like it’s his own house — that’s us. Armstrong Roofing. Horsham. Montgomery County. We’re here. We show up. We’re not perfect, but we care. That’s the difference.
Armstrong Roofing LLC
513 Norristown Rd, Horsham, PA 19044
(215) 824-6932
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